Exhibitor

(HubDbTableRowMapFacadeImpl: {amplify_your_participation=1, booth=5A33N, categories=[{id=5, name='FinTech', order=4, label='FinTech'}], company_banner_for_sff_2025_app=Image{width=null,height=null,url='https://24345494.fs1.hubspotusercontent-na1.net/hubfs/24345494/OEM/SOFT%20LANDERS-5A33N-Publicity%20Form%2001%20-%20Company%20Profile%20Form%20%5BCompany%20Banner%20for%20SFF%202025%20App%5D-1.png',altText='',fileId=null}, company_logo_for_sff_2025_app=Image{width=null,height=null,url='https://24345494.fs1.hubspotusercontent-na1.net/hubfs/24345494/OEM/SOFT%20LANDERS-5A33N-Publicity%20Form%2001%20-%20Company%20Profile%20Form%20%5BCompany%20Logo%20for%20SFF%202025%20App%5D-1.png',altText='',fileId=null}, company_name=SOFT LANDERS, company_profile=<p><strong>SOFT LANDERS is a Korea-based fintech company providing a global relocation payment and compliance platform for corporate expatriates</strong>. </p><p>Branded as the world’s first integrated relocation payment convenience service, <strong>the platform replaces manual, fragmented workflows with a single, policy-driven system that automates approval, payment, settlement and accounting while reducing operational risk for HR and Finance teams.</strong></p><p>The core innovation is policy-driven automation. SOFT LANDERS digitises complex dispatch policies, compensation tables, limits and approval rules into a rule engine, and then links them directly to four functions in one workflow: </p><ul><li><strong>(1) deferred corporate post-payment</strong></li><li><strong>(2) instant pre-payment to local suppliers</strong></li><li><strong>(3) automated settlement and collection</strong></li><li><strong>(4) integrated compliance and reporting.</strong> </li></ul><p>As a result, corporate policies themselves “run” the relocation process, cutting repetitive work for HR/Finance by an estimated 80–90%.</p><p>The company operates <strong>a hybrid revenue model built around transaction volume and SaaS.</strong> <strong>Current revenues come from payment convenience fees (deferred settlement), supplier pre-settlement fees and service brokerage fees. Subscription fees (base organisation fee plus per-case usage) and data/consulting/API licences are being prepared as additional growth engines.</strong></p><p>Based on its payment infrastructure and attractive unit economics, SOFT LANDERS projects Total Transaction Volume to grow from KRW 10.8 billion in 2026 to KRW 275 billion in 2028, with operating margins exceeding 50%+ as scale and automation increase.</p><p><br></p><p><strong>SOFT LANDERS currently serves Korean companies dispatching staff overseas and foreign companies relocating staff into Korea—including leading global Korean enterprises such as NAVER, SK, LG, HYBE and JYP—and is expanding a vendor-centric alliance network that now covers 50+ countries and 500+ suppliers, including local vendors, relocation management companies, banks, insurers and HR/ERP platform partners. </strong></p><p><br></p><p>Suppliers benefit from instant payment and self-service onboarding tools, encouraging them to bring existing corporate clients onto the platform.</p><p><br></p><p>Looking ahead, SOFT LANDERS plans to deepen its relocation vertical (e.g., recurring living costs), build data and financial infrastructure via HR/ERP APIs and alternative credit models, and evolve into a global payment, settlement and data hub for talent mobility in the era of digital transformation.</p>, company_website=www.softlanders.com, consent=1, exhibitor_id=rry6rfys1hh5l2douvv9, exhibitortype={id=2, name='Exhibitor', order=0, label='Exhibitor'}, facebook=https://www.facebook.com/softlandersrelocation, hs_child_table_id=0, hs_created_at=1762433843467, hs_created_by_user_id=68932678, hs_deleted_at=0, hs_id=199189689501, hs_initial_published_at=1762435510634, hs_is_edited=false, hs_name=SOFT LANDERS, hs_path=softlanders, hs_published_at=1776649923761, hs_updated_at=1776649471194, hs_updated_by_user_id=68932678, instagram=https://www.instagram.com/softlanders_social/, linkedin=https://www.linkedin.com/company/softlanders/, primary_countryregion_of_business={id=272, name='Korea, Republic of', order=249, label='Korea, Republic of'}, product_description_five=, product_description_four=, product_description_one=<p>SOFT LANDERS is a Korea-based fintech company offering a global relocation payment and compliance platform for corporate expatriates. The service digitises complex assignment policies and automates approval, payment, settlement and reporting, reducing HR/Finance workload and risk. Trusted by global Korean enterprises such as NAVER, SK, LG, HYBE and JYP, SOFT LANDERS operates a vendor network in 50+ countries, enabling seamless, policy-driven relocation payments worldwide.</p>, product_description_three=, product_description_two=, product_name_five=, product_name_four=, product_name_one=SOFT LANDERS, product_name_three=, product_name_two=, record_skip=0, sff_website_url=www.fintechfestival.sg/exhibitors/softlanders, sort_type={id=19, name='S', order=18, label='S'}, subcatagory=[{id=22, name='Payments, Wallets and Cards', order=21, label='Payments, Wallets and Cards'}], x_formerly_known_as_twitter=})